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3 min read

July 2, 2026

How cold foam is bringing new flavors into coffee at Starbucks

Dana Pellicano, senior vice president, global product experience

Fruit flavors are showing up across more of the Starbucks menu than ever before — and increasingly, they’re finding their way into coffee. 

Since late 2024, more than 60% of new beverages have featured a fruit flavor, reflecting customers’ growing interest in exploring new tastes and combinations. 

The creation and popularity of cold foam is allowing for more flavor exploration across all beverages, from coffee to tea and Refreshers.   

The shift is happening alongside a broader expansion of flavors across the Starbucks menu — from the return of raspberry and mango to newer additions like banana and coconut. Starbucks has also continued to expand flavor choices for customers with offerings like pistachio and lavender, alongside classics such as vanilla, hazelnut and brown sugar. 

Three tall glasses of iced beverages are displayed on a marble surface. The left glass contains a green drink topped with foam, the center glass has a dark iced drink, and the right glass features a light-colored iced beverage with foam.
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Cold foam keeps evolving 

Customers embraced cold foam for the creamy texture it adds to cold beverages. Today, it has become one of the most popular ways customers personalize their drinks, accounting for roughly one-third of beverage customizations. 

Originally introduced in 2014, cold foam built on Starbucks long history of handcrafted foam found on hot beverages like lattes and cappuccinos, and brought a new silky smooth texture to cold beverages. 

As cold foam has evolved, so has the role it plays in the beverage experience. Beyond texture, it has become a new way for customers to add flavor to their favorite coffee beverages.  

Bringing new flavors into coffee 

 Its light, velvety taste makes it particularly well-suited for layering flavor into coffee while allowing the coffee itself to remain the star — making cold foam an approachable way to layer flavor onto cold brew, iced coffee and espresso beverages. 

 As fruit flavors have expanded across the Starbucks menu, customers have increasingly incorporated them into coffee through cold foam. The volume of fruit-flavored cold foams has more than doubled this fiscal year, and Strawberry Cream Cold Foam is now among Starbucks top five cold foam flavors. 

Inspired by customer creativity 

As customers continue to explore new flavors and combinations, cold foam is one more way for customers to customizing their cold coffee order. 

Whether inspired by a favorite Refresher®, tea or seasonal drink, customers continue finding new ways to personalize their beverage. 

As customers continue tasting new flavors and combinations, those preferences will shape how Starbucks thinks about future beverage innovation. From expanding flavor choices to exploring new textures, customer creativity continues to inspire what’s next. Cold foam has shown how a single addition can unlock new flavor possibilities — giving customers even more ways to enjoy and personalize their Starbucks experience.

6 min read

July 1, 2026

Starbucks 2025 Impact Report: progress, investments and results across coffee, opportunity, community and environment

kelly goodejohn, chief sustainability and social impact Officer

From 100 million coffee trees distributed to 16 million meals; the report outlines how Starbucks made a measurable impact — and the work that continues.

For more than 50 years we’ve believed in the power of business to make a positive impact, and our teams work every day to translate that idea into action.

Today we’re publishing our latest Impact Report, reflecting the progress made and lessons learned during our 2025 fiscal year. It was a year of significant progress. This includes achieving several ambitious multi-year goals, in some cases ahead of schedule.

We know that creating a lasting impact takes time and sustained effort. The progress we made this year builds on the investments we have made over recent years. For example, to date, we have invested $200 million in coffee sustainability, more than $325 million in renewable energy projects, $50 million in anchor investments in two WaterEquity funds to increase access to clean water and over $100 million in our FoodShare hunger relief program.

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I’m proud of the work done every day by thousands of Starbucks partners (employees) who contribute to our impact. And I’m grateful to the broader community — including farmers, suppliers and the non-profits we work with. This report reflects our collective hard work.

Our approach to making positive impact is grounded in building the long-term resilience of our business, maintaining clear accountability and focusing on making a meaningful difference:

  • Coffee: Supporting the future of coffee and the farmers who grow it — addressing both economic and environmental challenges. 
  • Opportunity: Providing great jobs with great benefits, and career opportunities where partners can grow and thrive. 
  • Community: Caring for the neighborhoods we serve from our coffeehouses.
  • Environment: Working to reduce our environmental impact. 

Here are a few highlights from this year’s report:

  1. Achieved our multi-year goal of donating 100 million coffee trees grown from varietals selected for performance in climate-adverse conditions.
  2. Completed deployment of over $100 million in financing through our Global Farmer Fund, helping smallholder coffee farmers to address financial challenges.
  3. With this year’s work, we’ve now reached more than 700,000 people in coffee-growing communities with improved access to water and sanitation.
  4. Expanded paid parental leave to up to 18 weeks for our U.S. retail partners reinforcing Starbucks leadership in pay and benefits.
  5. Helped 2,800 Starbucks partners graduate debt-free with a four-year degree from Arizona State University through the Starbucks College Achievement Plan this year, joining over 14,000 who went before them (and as of May 2026 nearly 20,000 partners have graduated through the program).
  6. Donated over 16 million meals in the U.S. and Canada through our FoodShare program this year alone, and nearly 122 million since we began the program, made possible by the hundreds of thousands of partners who support the program every day.
  7. Reduced Scope 1 and 2 market-based greenhouse gas emissions by 17% relative to FY19.  Continued to meet 100% of electricity needs for company-operated coffeehouses worldwide (excluding China) through renewable energy, including a mix of power purchase agreements, renewable energy certificates and direct investments.
  8. In September 2025, Starbucks was recognized for its work in market innovation with a 2025 Green Power Leadership Award presented by the Center for Resource Solutions.
  9. Announced a 233 GWh/year, 15-year solar Power Purchase Agreement (PPA) that, alongside renewable energy, is expected to provide ongoing financial support to strengthen workforce development and diversified land use. 
  10. Verified more than 13,000 coffeehouses for energy, water and waste reduction practices, exceeding our 2025 goal of 10,000 coffeehouses. 
  11. Increased the rate of reusable cup use in coffeehouses by 77% when customers choose to sit and stay in our cafes.
  12. In February, 2026, polypropylene cold cups achieved a Widely Recyclable designation from How2Recycle® in the U.S. signaling expanded access to curbside recycling nationwide, a major milestone achieved through collaboration with recyclers, municipalities and industry partners.

We’ve made real progress, even as we recognize it doesn’t always move in a straight line. What we do next is shaped by the broader, evolving landscape and what we continue to learn from our work with external partners and systems.

Our sustainability goals

I’m excited to highlight our sustainability goals which are outlined in this year’s report, and which guide our work. Through our nine current goals, we aim to:

  1. Source our coffee from farms and supply chains that meet C.A.F.E. Practices standards.
  2. Distribute 50 million coffee trees selected based on their performance in climate-adverse conditions by the end of 2040.
  3. Support 100,000 coffee farmers in our supply chain in adopting regenerative agriculture practices by the end of 2040.
  4. Design 100% of Starbucks customer-facing packaging to be reusable, recyclable or compostable by the end of 2030.
  5. Reduce virgin plastics in all packaging by 5% by the end of 2030 vs FY19, and utilize 25% recycled content in our packaging, dependent on recycled content availability.
  6. Empower 5 million people through community-driven solutions through water, sanitation, and hygiene (WASH) by the end of 2030.
  7. Support 100% of company-owned operations globally with renewable electricity — through a mix of power purchase agreements, renewable energy certificates, and direct investments.
  8. Pursue deforestation- and conversion-free status for strategically sourced coffee and cocoa by the end of 2026.
  9. Achieve 50% absolute reduction in scope 1, 2 and 3 greenhouse gas (GHG) emissions, representing all of Starbucks direct operations and value chain, by the end of 2030, using FY19 as our baseline.

Our Back to Starbucks strategy has led us to sharpen our focus and prioritize our work across every aspect of our business. We took a fresh, comprehensive look at our sustainability goals, based on what we’ve achieved and what we’ve learned, and embedded the work into the business units to promote continued accountability among senior leaders for achieving our goals.

With respect to the goal on greenhouse gas reduction (Goal #9), we are actively reassessing this goal while we evaluate the implications of emerging regulations, ongoing updates to relevant standards, and other developments, and will share updates soon. We intend to continue to take action designed to manage our greenhouse gas emissions across our operations and supply chains, and to transparently report on our progress.

Looking forward

FY25 gave us a lot to be proud of and reinforced that lasting impact takes focus, partnership and accountability. I’m grateful to our Starbucks partners, customers and non-profit partners for helping move this work forward. As we look ahead, we’ll remain focused on where Starbucks can make a meaningful impact, continue building on this progress and share updates along the way.

Forward-looking statements

Certain statements contained herein, including our sustainability goals are forward-looking statements within the meaning of applicable securities laws and regulations. By their nature, forward-looking statements involve risks, uncertainties and other factors (many beyond our control) that could cause our actual results to differ materially from these statements, our historical experience or our current expectations or projections. These statements should be considered in conjunction with cautionary statements and risk factor discussions in our latest impact report and our filings with the U.S. Securities and Exchange Commission, including our most recently filed periodic reports on Form 10-K and Form 10-Q and subsequent filings. Starbucks assumes no obligation to update any of these forward-looking statements or information, which speak only as of the date hereof.

3 min read

June 23, 2026

Starbucks launches nationwide hiring of coffeehouse coaches to strengthen U.S. retail leadership

When Starbucks announced plans to introduce a new retail leader role at its Leadership Experience in Las Vegas last June, the announcement brought the gathering of more than 14,000 of the company’s coffeehouse leaders to their feet.

Now after a successful pilot across 62 U.S. coffeehouses, Starbucks has begun the national rollout of coffeehouse coach hiring. More than 300 roles are expected to be filled in the next month, with thousands more by the end of the calendar year.

The announcement marks progress in the company’s goal of doubling coffeehouse leadership in most U.S. coffeehouses next year, supporting career growth for partners and providing stable leadership in coffeehouses, which will drive more consistent performance in the business. Starbucks is also committed to fill 90% of retail leadership roles internally.

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A new approach to coffeehouse leadership

The coffeehouse coach is a full-time leadership role that supports the coffeehouse leader in managing operations across more dayparts, developing partners in real-time and creating greater consistency throughout the coffeehouse experience. It also serves as a clear first step into leadership, with the opportunity for hourly baristas to advance into an entry-level leadership role within an average of two to three years, with increased base pay, larger bonuses and a guaranteed full-time schedule.

This role addresses a longstanding challenge with the traditional single-manager model in retail: consistently delivering the level of leadership and coaching partners and customers expect.

From pilot to results

Early results from a coffeehouse coach pilot across 62 locations in six markets this year show that stronger leadership is already unlocking partner growth, improving customer experiences and driving more consistent business performance. Key findings:

  • Pilot locations showed a positive relationship between expanded leadership coverage across dayparts and improved coffeehouse execution.
  • More than 90% of pilot coffeehouse coach roles filled were internal promotions, reinforcing commitment to internal hiring.
  • Leaders gained capacity for key planning and partner development tasks, and felt more comfortable being able to disconnect outside of working hours.
  • Hourly partners felt more supported and prepared, leading to stronger, more consistent customer connection.

“Serving as a coffeehouse coach has expanded my perspective on leadership and career growth at Starbucks. The role has allowed me to strengthen my coaching skills, build deeper connections with partners and contribute to a more consistent store experience. It has shown me the meaningful impact leadership can have on both team culture and operational success.” -Tim L., coffeehouse coach, Rio Grande Valley, Texas

“The biggest impact I’m seeing is my partners have the support they need across all dayparts where the coffeehouse coach ensures the store is providing the best customer and partner experience.” -Melissa C., coffeehouse leader, Rio Grande Valley, Texas

Making Starbucks the best job in retail

From the goal of hiring 90% of retail leaders from within to the expansion of the coffeehouse coach role, Starbucks continues to invest in more accessible pathways to leadership. Combined with industry-leading benefits like 100% upfront tuition coverage through the Starbucks College Achievement Plan, these efforts support partners at every stage of their careers.

Together, they are helping make career growth more visible and attainable, while strengthening day-to-day support across Starbucks coffeehouses — advancing the company’s long-term investment in retail leadership.

1 min read

June 22, 2026

Meet the Starbucks Pink Bearista Glass Cold Cups: a Pink Drink-inspired collectible coming in July

This summer, we’re bringing back the Bearista Glass with a twist — a bright, Pink Drink–inspired look to bring the feel-good vibes and energy to the summer.

The limited-edition Pink Bearista™ Glass Cold Cups will be arriving in select Starbucks coffeehouses on July 13.

A person holds a cute bear-shaped Starbucks cup with a strawberry straw. They wear a pink hat and a pink top, with a blue sky in the background.
A person holds a pink bear-shaped cup topped with a strawberry straw, wearing a light-colored cap with "Starbucks" on it.
A person in a pink outfit holds a pink bear-shaped cup with a strawberry lid, featuring a Starbucks logo. The background is outdoors with greenery.
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Part of the broader Pink Drink merchandise collection, the new Pink Bearista™ Glass Cold Cup wears an adorable hat and has a strawberry straw topper, making it unbearably cute. Inspired by the customer-favorite Pink Drink and designed to bring a playful, seasonal touch, it’s styled to feel bright, playful and unmistakably Starbucks.

Early access for Starbucks Reserve members on July 9

Starbucks Rewards Reserve members will get early access starting July 9 through the Starbucks Shop, Starbucks new online shop where customers can find unique merchandise, coffees and even sign up for a coffee subscription. The Pink Bearista™ Glass Cold Cup then launches in select coffeehouses across the U.S., Canada, Asia Pacific, Europe, Middle East and North Africa on July 13 while supplies last. Each customer will have a two-item purchase limit in coffeehouses.

2 min read

June 11, 2026

Starbucks reopens its historic Pike Place store, reimagined as an immersive coffee experience

Starbucks story began in 1971 from a narrow storefront at Seattle’s Pike Place Market. Inside, the air was filled with the aroma of fresh-roasted coffee beans from around the world, as beans were hand-scooped by coffee experts into wax paper bags for customers to brew at home. And even since then, the space has evolved (an espresso bar was added in 1987).

That dedication to coffee and human connection has remained at the heart of the experience, even as the store has welcomed millions of visitors from around the world.  

Today, Pike Place is welcoming visitors after a short closure for renovations and building on its legacy with a renewed focus on connection, craft and storytelling to create an even more personal and welcoming experience for customers and partners.

A woman in a brown apron stands at an open green door, smiling and waving. The background features shelves with products and a sign reading "1912.
Shelves display various Starbucks merchandise, including bags of 1971 Roast coffee, mugs, and a pour-over set, with a sign reading "Windows to the Past.
A display shelf features various Starbucks merchandise, including travel mugs, coffee mugs, a bag of coffee, and plush teddy bears, alongside a baseball cap. The items are arranged neatly, showcasing a mix of colors and designs.
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A Hub for Culture, Community and Coffee 

Visitors are invited to explore the space during a dedicated reservation time, creating more room to engage with the environment and the partners (employees) who bring it to life. From a curated menu of handcrafted beverages to guided moments of coffee discovery, the new experience reflects the energy and history of Seattle while welcoming customers in a more intentional and immersive way.  

A barista pours hot water from a metal kettle into multiple coffee drippers filled with ground coffee, smiling as she works.
A barista is pouring coffee into two small green cups on a wooden tray. Several other staff members are visible in the background.

At the heart of the Pike Place Experience are Starbucks partners – bringing each visit to life as storytellers, guides and educators, and creating moments of connection throughout the space. 

Partners here continue to craft beverages behind the bar, while also taking on expanded roles as brand and cultural ambassadors – hosting experiences and working toward formal certification as official Pike Place Market and City of Seattle tour guides. 

Customers will discover a thoughtfully curated menu that honors Starbucks heritage, alongside exclusive merchandise available only at the original Starbucks store in Pike Place Market. 

A Continued Commitment to Seattle 

As Seattle enters a busy season of summer tourism and the World Cup, this next chapter for Starbucks original store reflects an ongoing commitment to the place where Starbucks began and to the customers and communities it continues to serve.  

As the doors reopen, Starbucks invites customers to step inside, slow down and experience this store not just as a place to visit – but as a place to connect.  

3 min read

June 10, 2026

Starbucks brings soccer fans together with limited-edition, reusable cup sleeve giveaway and global celebrations

As fans around the world gather to cheer on their national teams, Starbucks is celebrating the role coffee and connection play in these shared moments.

The world’s coffee cup is getting a new sleeve

On June 11, customers who order a beverage of any* size, including brewed coffee and brewed tea, at participating Starbucks coffeehouses in the U.S. will receive a free, limited-edition U.S. cup sleeve, while supplies last. Inspired by the captain’s armband, the red, white and blue sleeve celebrates global fandom and the unifying power of the game.

A clear cup filled with iced coffee, featuring swirling cream, is wrapped in a black and red Starbucks sleeve.


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This activation taps into the unique global energy of moments like these, when fans show up for their teams across countries and time zones, and everyday rituals feel more connected and meaningful. Starbucks community coffeehouses are an extension of that shared experience, bringing people together and creating spaces where connection and collective enthusiasm come to life.

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Local coffeehouses, global connection

Around the world, starting June 10, Starbucks will celebrate the global game in more than 30 markets, hosting fan gatherings and giving away locally inspired captain cup sleeves in select coffeehouses, while supplies last. These gatherings and giveaways are designed to foster connection and bring the excitement of the game into coffeehouses in ways only Starbucks can.

In several markets, including England and Scotland, Starbucks coffeehouses will host nationwide cup sleeve giveaways with purchase of a beverage for one day only on June 11, while supplies last.

Meet the new sports-themed Bearista Cup, inspired by the global game

Starbucks is also introducing a new Bearista Cup featuring a soccer-themed hat, available at participating coffeehouses across Canada, Latin America and the Asia Pacific region. It’s available in the U.S. online only at the Starbucks Shop starting June 11 for Starbucks Rewards Reserve tier members, while supplies last.

The new drinkware taps into the excitement of the moment and celebrates fans around the world.

A moment for fans and coffee lovers

NYC visitors at the Starbucks Reserve coffeehouse inside the Empire State Building can step into larger‑than‑life moments celebrating the global game. On the lower‑level Tasting Room & Experiences lounge, guests will find an oversized soccer Bearista cup and a full installation of captain‑themed coffee sleeves.

Whether fans are stopping by Starbucks as part of a pregame ritual or gathering with friends to cheer on a favorite team, Starbucks is proud to be part of the local communities and everyday moments that connect us all.

Four people pose with a large, bear-shaped statue wearing a soccer-themed Starbucks hat and scarf. The background features hexagonal patterns and green accents.
A person is holding a Starbucks coffee cup with a colorful sleeve featuring a design in red and blue. The background is blurred, suggesting an outdoor setting.

*Excludes bottled water, ready-to-drink beverages and alcohol.

1 min read

June 2, 2026

Unicorn Frappuccino Blended Beverage makes its magical return later this summer

Starbucks confirmed that the legendary Unicorn Frappuccino® blended beverage will return for one weekend to close out the summer.

The vibrant beverage, which became a viral sensation in 2017 (and popped up early this year at Coachella Music Festival ) will be coming to coffeehouses across the United States and around the world. More details to come.

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3 min read

May 28, 2026

Starbucks sees growth in afternoon visits, fueled by Refreshers and new menu items

Erin Silvoy, svp, global marketing and channel development

For many customers, a Starbucks run has long been part of their morning routine. Increasingly, it is becoming part of their afternoon too. We are seeing more customers stop in later in the day — whether it’s for a refreshing beverage on the go, or a chance to relax in a comfortable chair or in the shade of a green patio umbrella with one of our delicious new food items. And that is beginning to show up in our business in a meaningful way.

Starbucks coffeehouses across the United States are seeing more customers in the afternoons and into the evenings, with total visits increasing after 2 p.m. The biggest gains are between 3 and 5 p.m., where traffic growth is outpacing the rest of the afternoon.¹ We’re seeing more visits continuing into the early evening, which shows how Starbucks is becoming part of customers’ routines well beyond the morning.

A menu board displays colorful drinks, including a Butterfly Refresher and a Tropical Lemonade, with a cheerful greeting.
A barista in a green apron hands a coffee cup to a customer at a Starbucks counter. The setting features wooden paneling and decorative artwork.

Fueling momentum with innovation 

Leading that momentum in the afternoons is beverage innovation as Starbucks continues to roll out a steady pipeline of new choices across matcha, chai, coffee and Refreshers. Starbucks Refreshers have become one of the company’s top-selling beverage platforms (second only to espresso) and drives strong performance in the afternoon.

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Since its introduction in April, Starbucks Energy Refreshers are resonating with customers in the afternoon, offering the ability to tailor caffeine levels while meeting demand for refreshing options beyond the morning coffee occasion. The beverages continue to account for a growing share of the platform, reflecting strong customer adoption.

Contributing to that momentum, the new Tropical Butterfly Refresher, introduced May 12 as part of the summer menu, is also off to a promising start just weeks after launch. Inspired by vibrant tropical flavors, the beverage features bright citrus notes and a layered color that evolves as it is stirred, delivering a refreshing boost and a visually distinctive experience for customers. 

Five colorful drinks are displayed on a table, featuring vibrant layers and toppings. Three have green straws, while two are iced coffee variations.

Starbucks is also drawing in afternoon customers with an expanded food menu, which now features the Chicken Caesar Wrap and Sesame Ginger Chicken Wrap. Both new wraps, available at select coffeehouses in California and Washington state, offer fresh and satisfying options designed perfectly for the afternoon. These additions, along with the buzzworthy Unicorn Cake Pop, expand choice and pair perfectly with both hot and cold drinks.

Creating a distinct afternoon experience 

Mornings continue to be a strong foundation for Starbucks. From updated digital menu boards to curated music, Starbucks is creating a coffeehouse experience that feels just as relevant in the afternoon, whether customers are stopping in briefly or staying a little longer. What is emerging is something additive with more occasions, more ways to visit and more reasons to come in throughout the day. Altogether, the company is creating a holistic experience that feels natural to customers, one that fits into how they already move through their day, with Starbucks along the way.

¹Data reflects the last 90 days (Feb. 15 to May 16) at U.S. coffeehouses. 

2 min read

May 11, 2026

Starbucks celebrates nearly 20,000 ASU graduates – and counting

Sara Kelly, chief partner officer

Today, we’re celebrating more than 1,100 Starbucks partners — the largest class to date — graduating from Arizona State University with their first bachelor’s degree, on us. This marks an extraordinary milestone of nearly 20,000 partners who have turned their part- or full-time job into a college degree and a future full of possibilities, with another 27,000 on their way.

SCAP continues to stand apart

When the Starbucks College Achievement Plan (SCAP) launched in 2014, it was the first-of-its kind. More than a decade later, it remains the most valuable college benefit in retail, with:

  1. 100% upfront tuition coverage
  2. Eligibility for partners working an average of 20+ hours a week
  3. More than 150 degrees offered through ASU’s top-ranked online program
  4. Enrollment, career and success coaches, tutoring and accessibility services
  5. A military “plus one” benefit
  6. No strings attached after graduation

This is what access without barriers looks like.

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Turning opportunity into degrees — and careers

About 13% of our U.S. workforce is participating in SCAP — six times the Fortune 500 average — and is up 60% over the past five years, demonstrating the value in continuing to offer a college benefit that creates economic opportunity for our partners.

Even more meaningful is what happens next – real impact and growth for partners:

  1. 80% graduation rate – 16 points higher than the national average for full-time bachelor’s degree seeking students
  2. More than 20% of coffeehouse leadership roles and 13% of Starbucks early-career corporate roles are filled by SCAP scholars and graduates
  3. 66% of partners who have graduated say they likely would not have earned their degree without SCAP
  4. 75% report career growth after earning their degree
  5. Nearly 30% of ASU’s Barrett Honors College online students are SCAP scholars

SCAP also expands access through Pathway to Admission, created because 1 in 5 partners were not initially academically admissible. More than 6,000 partners have earned admission to ASU who may not have previously seen college as an option.

Delivering the best job in retail

By investing in partners and their education, we’re helping them build the skills, confidence and experience to grow at Starbucks and beyond. Alongside Bean Stock, up to 18 weeks of paid parental leave and our commitment to fill 90% of retail leadership from within, SCAP reflects what’s possible when we put people first with truly life‑changing benefits.

To our graduating partners: Congratulations on this extraordinary achievement! Your determination and ambition inspire us.

3 min read

May 8, 2026

Starbucks strengthens support for military families through coffeehouses, donation to Blue Star Families and storytelling

For more than a decade, Starbucks has supported those who serve, Veterans and their families, honoring their service not just with words, but with sustained action. In recognition of Military Appreciation Month, we are deepening our year-round commitment in meaningful ways, rooted in connection, community and belonging.

Today, we are announcing our ambition to significantly expand our Military Family Coffeehouses beyond the 250 we operate today, with the aim to reach around 450 over the next four years. As part of our Back to Starbucks plan, we are getting back to the Community Coffeehouse by creating places that feel warm, welcoming and locally inspired. Military Family Coffeehouses are a clear expression of that strategy.

Located on or near military bases, these coffeehouses are designed to offer familiarity and connection in communities shaped by constant change. They bring together service members, Veterans, military spouses, caregivers, and neighbors over great coffee and a shared sense of belonging. With more than 250 Military Family Coffeehouses already open, this builds on more than a decade of experience and reflects a renewed focus on what Starbucks does best: great coffee, welcoming coffeehouses and strong community connection.

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Three framed illustrations on a wooden shelf feature decorative ribbons with the words "HONOR" and "SERVICE" in bold lettering. The background is a textured wood panel, and the shelf is complemented by a blue tiled base.
Two baristas in green aprons pose together in a Starbucks store. The background features a coffee counter and menu screens.
A barista in a green apron writes on a white cup while smiling. The café has a modern interior with other staff members in the background.

In addition to our Military Family Coffeehouse expansion, we will be honoring service through stories. In partnership with Blue Star Families, Starbucks will help launch a national storytelling activation called BlueStar250 Stories, inviting people to share personal and family connections to U.S. military service. These stories honor the everyday Americans who serve and the families who stand beside them. Stories will be preserved through Blue Star Families and shared thoughtfully to expand their reach and inspire generations to come.

As in past years, we are encouraging our customers to support military families through purposeful giving. Throughout May, customers can purchase a Military Appreciation Month eGift through the Starbucks app and eGift site. For every military eGift purchased in May, Starbucks will donate $5 to Blue Star Families to support their ongoing work with military communities, with a goal of raising $250,000.

Starbucks support for those who serve, Veterans and their families extend beyond a single month or announcement. Through unique benefits and services, mental health resources and community investments, Starbucks continues to take action in ways that matter. The expansion of Military Family Coffeehouses, the launch of BlueStar250 Stories and our Military Appreciation Month eGift campaign underpins our belief that this community – many of whom we call partners – provide invaluable contributions. They aren’t only part of our workforce and neighborhoods; they’re part of our story.

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